Stimulating Artificial Mindsets

Initiating Mission-Critical Jargon Reduction
By GEOFFREY NUNBERG

“Asking a business consulting firm to repair the damage business itself has done to the English language may feel a bit like entrusting the school nutrition program to a fried chicken chain. Nonetheless, since last month almost 100,000 people have downloaded a free program from Deloitte Consulting that plugs into Microsoft Word and PowerPoint and flags jargon like ‘best of breed,’ and ‘synergies’ and proposes ordinary English alternatives. The program is called BullFighter.”

User Friendly took a poke at market-speak: Acronymonious March 10, 2003

I hate business-babble. It’s worse than legalese. BTW, the title was generated here.