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Feb 06

Superbowl Commercials Super Duds

Is it just me or are Superbowl commercials getting worse with each passing year?  Every second costs a fortune, so you’d think advertizers would make good use of their time by producing the best, the coolest, the funniest, the freshest commercials.  You’d be wrong.  Here are my very brief thoughts on this year’s commercials.  If you’d like another Pittsburgher’s take, check out Gclectic.

Bud Light (office) – funny but the message is apparently “beer makes people stupid”
Burger King – pathetic and awful
Sierra Mist – chuckle, but weak
Bud Light (magic fridge) – freakin’ hilarious
16 Blocks – eh
Toyota – yawn
FedEx – not hilarious, but original
Bud Light (bear) – so-so
V for Vendetta – deja vu 1984
Diet Pepsi (P. Diddy) – catchy but forgettable
Aleve – pathetic use of the ST license
Ameriquest (fly) – kinda funny
Bud Light (roof) – πŸ™‚
Diet Pepsi (Jacky Chan) – chuckle
Cars – looks dumb
Nationwide (rope swing) – eh
Budweiser (lamb streaker) – chuckle
Mobile ESPN – yawn
CareerBuilder (monkeys chart) – yawn (wasn’t funny last year)
Cadillac Escalade – dumb
MI:3 – could be interesting
Dove (self esteem) – touching but doesn’t belong in a football game
Shappy Dog – dumb, poor Tim Allen
Ford Escape (Kermit) – cute (I’m a big Muppets fan.)
Michelob (tackle) – great πŸ™‚
GoDaddy (wardrobe malfunction) – I have no idea what they were advertizing.
Poseidon – could be OK
Gillete Fusion – not new, still lame, how many blades do we really need?!?
Overstock.com – boring
Sprint (deterrent) – funny because it’s odd
Ft. Lauderdale – Dan Marino sucks as a spokesman. Ad is boring.
Ameriquest (airplane) – kinda funny
MotoPEBL – dumb
Sharpie (pirate) – chuckle
Budweiser (pulling cart) – cute
Nationwide (Fabio) – funny πŸ™‚
NFL mobile – eh
H3 (monster love) – amusing but odd
Practical Solutions (clean suits) – eh
CareerBuilder (jackasses) – the joke has jumped the shark (or monkeys or asses or whatever)
Taco bell (crunchy wrap love) – weak
Slim Fast – boring
Gillette Fusion – dumb once, dumb twice
Toyota (webcam beach) – different, but eh
Sprint (Benny Hill) – chuckle
Degree (3x risks) – dumb
Emerald Nuts – amusing
Fidelity (McCartney) – not new, still boring
Budweiser (stadium signs) – creative and mildly amusing
Pirates of the Carribean 2 – hope it’s good
MasterCard (MacGyver) – cool! πŸ™‚
Mobile ESPN – yawn
Beer Institute – educational, Irish only ones with real beer
World Baseball Classic – intriguing
GoDaddy – huh? (again)
Running Scared – definitely not Hines and Crystal
Outback – eh
Westin (nonsmoking) – simple but effective, smoking sucks

Well, that’s it.  I’m sorry if my descriptions aren’t memorable, but I was writing quickly when I took notes.

Did anybody else notice the switcheroo from last year?  We went from erectile dysfunction every other commercial to Lifetime.  I half expected “Mom, do you ever get that not so fresh feeling?”  The attempt to reach women was too obvious and overplayed.  Subtlety would do wonders for these advertizers.

Anyhow, the final verdict is that this year, except for Bud Light and a couple others, was a dismal failure for Madison avenue.  I suspect there were some firings this morning.  Let’s hope next year’s better.

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